VM Studio
Full Branding
Formerly, VM Weddings Studio, LLC, VM Studio expanded their business services to reach beyond their current wedding clientele. This addition merited a business name and logo change which brings all materials to the table for updating.
VM Studio came to us needing full branding, print materials, web design and build. After industry research and standards, we came up with a plan to streamline their business processes, organize their offerings and, ultimately, provide a seamless experience for their new clients.
This case study also features our content-creation services including copywriting, behind-the-scenes photography and more. We are so honored to have played a part in their brand over-haul and are very pleased with the end result. Check it out!
Project Plan
Brand feels: Timeless, clean, luxury brand.
Goal: Crafting a full brand suite for a wedding photography and videography business.
Project Materials
Logo Design
The VM Studio brand features a clean, minimal submark type icon. The logo design reflects other luxury brands in its’ minimalism and allows the photography work to speak for the brands abilities rather than overpower them.
Photography
A little behind-the-scenes footage never hurts! The power couple, Jimmy and Toni, of VM Studio are rarely to never in front of the camera, so they took this opportunity to show their faces and let their clients get to know them a bit on the front end. Showing a more human-feel to the brand, their web has a bit more of an ‘about’ section sharing an infographic of sorts about them paired with a few friendly faces!
Behind-the-scenes photography is ever so helpful in creating content for your website. Aside from products, portfolio and other facts about your business, you’d be surprised the success of showing your face every once in a while and how it helps your clients feel more comfortable!
Supporting Materials
The wedding photography business is a competitive one. So many ridiculous talented photographers all piled in one area can make it tricky to stand out to clients. This is where we got a little creative in our approach and got ‘extra.’
Printed booklets, business cards, a professional emailer and a new site - VM Studios contracted a full swing of branded materials to be consistent across all their platforms clients will see.